We build lean Founder-Led Content Machines for B2B SaaS companies. Accelerate growth, generate more trust & awareness in your market, and build a long-term defensible distribution moat by turning your founder's expertise into thought leadership content.
Helped 20+ top SaaS founders & execs
B2B SaaS companies we've worked with:
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Play
Why leading CEOs believe in Founder-Led Marketing
Chris Walker
Founder & CEO at Refine Labs
Peter Caputa
CEO at Databox
Before vs After Founder-Led Marketing
You don't have visibility and awareness in your market
Lead quality isn't good
Building trust & credibility with customers is crucial, but there is no systematized way to do it
You know that video is important and competitors are doing it, but you don't have a way to do it consistently
Your current lead channels are becoming less efficient and profitable
Prospects know about you long before they talk to sales
You have a predictable stream of high-intent, high-quality leads knocking on your door every month
You're building trust & credibility at scale that makes you to go-to option in your market
You're effortlessly producing new video content every month that builds customer trust
You're opening up a completely new customer acquisition channel that compounds over time and lowers your CAC
Customer results
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Philipp Ströhemann
Co-founder & CEO, ComX
“We are measuring that we are generating between 3-4 demos per week from LinkedIn”
B2B SaaS
Employees: 11-50
ACV: $60k
Lona Alia
Head of Revenue, SafetyWing
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90 demos in 10 months from Linkedin and $178,000 net new ARR from $21k ad spend
B2B tech
Employees: 11-50
ACV: $20k
Kevin Bobowski
CMO, Siteimprove
“When we started, we had about five $100k deals in pipeline, right now it's over 50 or 60”
Enterprise Software
Employees: 51-200
ACV: $100k
You're in good company. We believe in quality over quantity.
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Pierce Buckley
Co-founder and CEO at babelforce
"We noticed that if we're doing more [Linkedin] video stuff, it just works. But there's no way I could do it without this kind of program you guys have. I think a huge selling point for you guys is that you’re solving a really specific problem with a totally tailored solution for it and that’s really nice."
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Indy Gregg
Founder and CEO at Wedo
“Adding you guys to our go-to-market strategy relieved a lot of stress. We're producing regular Linkedin content every week, and that consistency and it being delivered on time is magical. I've never seen a more organized content provider service than you guys.”
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Meet Finn Thormeier, the founder of Project 33
Studied Physics & Philosophy in Germany before dropping out
Started building his personal brand in 2018 and grew his LinkedIn audience to 33,000+ followers
Started Project 33 in 2019 to help founders grow their personal brand
Grew Project 33 to $700k+ ARR on the back of his content
Interviewed SaaS leaders like Jason Fried, Chris Walker and Henry Schuck on his podcast
Helped over 38 B2B founders & execs position themselves as authorities in their space
Driving results like $4.5M pipeline for Siteimprove, $178k revenue on $21k ad spend for SafetyWing, and 3-4 inbound demos every week for ComX's $60k product
We get 80% of our customers from Finn's LinkedIn content and close $50k+ deals in under 4 weeks because people trust us
Currently lives with his wife and daughter in Berlin
Frequently asked questions
Can I see examples of content you created for people?
Sure, go all out.
How long does it take to get results?
Depends on your ACV and sales cycle length. After 1 month, we want to see positive signals (messages, comments, website visits, connection requests from ICPs). After 3 months, we want to see pipeline being generated (demo requests, qualified opportunities) that justify our fee.
What results can I expect from working with you?
ComX generated 3-4 inbound demo requests per week for their $60k ACV product after 1.5 months. SafetyWing generated 90 demos over the first 10 months for their $20k ACV product and $178k in closed revenue from the ads. Siteimprove grew their pipeline from 5 to 50 $100k deals in 4 months. These are results for dedicated teams with strong product-market fit and a clear buying persona. The full customer interviews are on our case study page.