Founder Brand & Executive Comms for LinkedIn
Project 33 helps established B2B tech companies create thought leadership content for their founders, CEO & executives on LinkedIn. We interview them to create interesting content, and turn their authority and expertise into your competitive advantage
Worked with 50+ B2B tech founders, CEOs & executives. Clients include the CEO of a publicly traded cybersecurity company and ex-CIO of Microsoft.
Content we helped produce
Here's a walkthrough of our process
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Customer results
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Fredrik Björk
CEO & Founder, Grafbase
Multiple conversations with Enterprise VPs of Engineering
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Philipp Ströhemann
CEO & Co-founder, ComX
Reached CEOs and Heads of Sales at scale
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Lona Alia
Head of Revenue, SafetyWing
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Turning Executive Comms into a Demand Generation Advantage
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Kevin Bobowski
CMO, Siteimprove
Thought Leadership Content to strategically drive pipeline
What people are saying about us
Good people, good process and good results. (9/10 on NPS survey)
Great team and great use of time. (10/10 on NPS survey)
If you're a founder or exec and not sure how to get started with publishing on Linkedin, Finn Thormeier, and his company, Project 33, are excellent resources.
Been following the work of Finn Thormeier from close as advisor to founders and I'm very impressed.
Low friction process and great posts that feel authentic that create real conversations with potential customers. (10/10 on NPS survey)
As a strong believer in founder-led marketing, it was a pleasure to join Finn on his podcast. Best way for founders to break out is with compelling personal content.
We are measuring that we are generating between 3-4 demos per week from LinkedIn.
Absolute home run here. Love the format - as it both advertises ShareDo capability, and talks about critical pain points. It also feels genuine.
You might be interested in following Finn Thormeier. Don't be put off that he's quite young. He's brilliant.
Love your content - I was watching some of your YT videos a while back - great stuff!
I think the way you're running your events on LinkedIn / Zoom is the best approach I've seen in a while.
Adding you guys to our Marketing strategy relieved a lot of stress. We're producing regular Linkedin content every week, and that consistency and it being delivered on time is magical. I've never seen a more organized content provider.
We noticed that if we're doing more video stuff, it just works. But there's no way I could do it without this kind of program you guys have.
When we started, we had about five $100k deals in pipeline, right now it's over 50 or 60.
Founder-Led Marketing is a great point of view. A lot of companies can't do it, and the impact is very high.
Founder-led marketing = right way to do PR. Really enjoyed being on your show!!!
You're clearly killing at this founder-led game. I've been following you and taking notes.
Hey Finn and team, I have now gone through two more posts, and I just want to tell you that you are doing an amazing job! It's so good..... fantastic! Looking forward to todays working session
Keep up the great work evangelizing founder brand/content!
I believe you can manufacture a founder-led content model because there are people like Finn Thormeier who do this exclusively.
I think everyone agrees that it was such a great investment to really go from zero to thought leader in a year is incredible.
That [our interview] was a blast, you know your stuff, you are thoughtful, it was great. enjoyable to come hangout with you
If you’re a founder looking to build presence, this is the team.
