.webp)
Arthur Castillo is the Director of Content, Community & Partnerships at Aligned. Aligned is pioneering the new way that B2B revenue teams interact with customers in today's remote, digital era.
After excelling as a top 3 sales rep at every company Arthur worked for, he decided to explore marketing and his obsession with the B2B buying journey.
We talk about how Aligned made LinkedIn, with over 10M+ impressions per year, one of their biggest lead channels and many other topics like:
- Understanding PLG and Sales Strategies
- Developing a Unique Point of View
- Measuring Success and Growth
- How to Start Posting on LinkedIn
- Experimentation and Goal Setting
- The Importance of Customer Feedback
- Supporting CEOs in Content Creation
- Targeting the Right Audience with Founder-Led Marketing
Perfect for: CEOs and founders of B2B SaaS companies focused on creating awareness, building trust, and driving pipeline by implementing a proven content process.