A Marketing Director’s Playbook to Getting Her CEO Posting on LinkedIn

Holly Pennington is the Marketing Director of MyWorkChoice. MyWorkChoice provides customized workforce solutions that give workers the flexibility they want while filling the shifts you need to meet production.

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We discussed the challenges she faced, getting her CEO to post on LinkedIn, and how they built on Todd's personal LinkedIn profile to drive business results for MyWorkChoice.

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She also explains why Founder-Led Marketing is becoming increasingly important and many other topics like:

• Understanding the personality of your CEO is key to effective marketing
• How using tools like Descript and ChatGPT can streamline content production
• Increasing post frequency can be achieved by repurposing successful content
• Setting realistic expectations for results is essential

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