Founder-Led Sales & Marketing: Rob Snyder on Lessons Learned Scaling to $1M ARR

Rob Snyder is the Founder of Reframe. He helps founders navigate the early, messy, founder-led sales stage, 0 to $1M ARR.

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We discussed his journey from traditional business to startups, his insights on Founder-Led Marketing and many other topics like:

• How to transition to Founder-Led Marketing
• The importance of sales calls as feedback loops
• Understanding Product Market Fit
• The Leading Indicators of Retention
• The Importance of Obsession in Marketing
• Content Creation Strategies
• How to Find Message Market Fit

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