How Enterprise SaaS Go-To-Market Is Changing

Mike DeVries is a veteran of the Enterprise SaaS world:

• entered the software business in 1990
• was part of the internet boom as CMO of Versata, taking it public in 2000
• ran Wakesoft, Clarus Systems, and Instill Corporation as CEO
• "semi-retired" to join the boards of various software companies
• currently serving as President for LiftLab

I will dive into how Enterprise SaaS marketing has evolved, what it takes to win in today's world, how companies need to rethink their go-to-market, how to do hand-shake-trust-based business in a virtual-first world, and many more things.