How to align Marketing & Sales with Dreamdata's Laura Erdem

Laura Erdem is the Sales Manager at Dreamdata.

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We'll dive into how Dreamdata aligns Marketing and Sales and more:

• Are MQLs the right metric for optimizing?
• What does a good lead handoff look like?
• How important is Speed to Lead?
• Should the Sales & Marketing functions be owned by 1 person?

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