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Justin Rowe is the Founder of Impactable. Impactable is the #1 B2B LinkedIn agency where LinkedIn experts scale modern B2B startups with demand gen & retargeting frameworks.
Justin's story ranges from the Restaurant Industry to launching a lead gen agency that was acquired to now running the #1 LinkedIn Ads Agency.
We talk about the balance of LinkedIn Ads and Paid Search, how to effectively budget your campaigns and many other topics like:
- Strategies for Boosting Organic Content
- Paid Search vs. LinkedIn Ads
- Budgeting for LinkedIn Ads
- Campaign Structure for Cold vs. Retargeting Layers
- Content Strategy for Cold vs. Retargeting Ads
- Optimizing Ad Performance and Budget Allocation
- Optimizing LinkedIn Ad Spend
- Thought Leader Ads
- Troubleshooting LinkedIn Ad Performance
Perfect for: CEOs and founders of B2B SaaS companies focused on creating awareness, building trust, and driving pipeline by implementing a proven content process.