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Peep Laja is the CEO of Wynter. Wynter is an on-demand market research platform for B2B. They help leaders answer "what are their pain points?" and "what would make them buy from us?". In under 48 hours.
We discussed the concept of Founder-Led Marketing, especially the importance of visibility and content creation for startups.
Peep talks about the balance between time spent on content creation and other business responsibilities and many other topics like:
- Why Founder-Led Marketing is essential for startups with limited resources
- That a visible founder can have a significant impact on customer acquisition
- Consistency and strong points of view are crucial for good content
- That content pillars should align with business goals and adapt over time