Why This Early-Stage SaaS Founder Is So Bullish on Founder-Led Marketing

In this episode, I chat with Nico Ferreyra, founder and CEO of Default, about the practical side of founder-led marketing and why it’s such a game-changer for startups. Default is helping companies scale faster with an integrated GTM orchestration suite.

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Nico shares his experience building Default, the challenges of positioning a product, and why founders need to be hands-on when it comes to connecting with their audience.

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We cover why building an audience early on platforms like LinkedIn can make a huge difference, how sharing insights can drive real engagement, and what Default’s content strategy looks like moving forward.

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We also talk about:

• The Journey of Founder-Led Marketing
• Benefits and Challenges of Founder-Led Marketing
• The Importance of Building an Audience on LinkedIn

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