Why This Founder’s #1 GTM Channel Is a Book Launch

Wes Bush is CEO & Founder of ProductLed. The #1 Coaching Company For SaaS Founders & Their GTM Teams Looking To Scale With Product-Led Growth.

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Over the last 8 years, Wes worked hands-on with 400+ SaaS companies, helping them unlock $1B+ in self-serve revenue through Product-Led Growth (PLG).

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We discuss the principles of Product-Led Growth (PLG), the importance of Founder-Led Marketing and many other topics like:

• The Role of Content in Building Trust and Authority
• The Value of Newsletters in B2B Marketing
• The Impact of Webinars on Trust and Engagement
• Understanding What Drives Business Outcomes
• Leveraging Ghostwriters for Content Creation
• The Three Modes of Product-Led's Business Model

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Perfect for: CEOs and founders of B2B SaaS companies focused on creating awareness, building trust, and driving pipeline by implementing a proven content process.